in USPS
USPS Promotions & Incentive Programs: How Holland Litho Can Help
USPS has announced the launch of its 2023 Mailing Promotions. Get the details on all of the promotions, as well as the ways Holland Litho can support your efforts, below.

2023 Informed Delivery Promotion: 4% Discount
Promotion Details:
- 4% Discount
- Promotion Period: August 1, 2023 – December 31, 2023
- Registration Period: June 15, 2023 – December 31, 2023
The 2023 Informed Delivery Guidebook provides you all the details you need to know in order to successfully participate in this promotion. In the Guidebook you will find information on the eligibility, information on the Mailing Promotions Portal, and more.
View promotion on the USPS website
Partnering with Holland Litho
- There is a nominal fee to manage the promotion.
- You should build two weeks ahead of mail file or at the time when art files are due

2023 Tactile, Sensory, & Interactive: 5% Discount
Promotion Details:
- 5% discount
- First Class Mail and Marketing Mail
- Promotion Period: February 1, 2023 – July 31, 2023
The 2023 Tactile, Sensory & Interactive Guidebook provides you all the details you need to know in order to successfully participate in this promotion. In the Guidebook you will find information on the eligibility of mail pieces, information on the Mailing Promotions Portal, and more.
View promotion on the USPS website
Partnering with Holland Litho
- There is a nominal fee to manage the promotion.
- You should add two weeks to the schedule.
- You should work with Holland Litho to approve the concept before design is completed
- Project features could include:
- scented varnishes and coatings
- paper with applied coatings
- embossing
- non geometric shape die cuts
- soft touch coating
- reticulated varnish and gloss UV
- metallic ink
- foil stamping and holographic foil
- three dimensional elements
- pop-ups
- scratch offs
- infinite folding
- perforated pull strips
- trailing edge die cuts and slide through die cuts

2023 Emerging & Advanced Technology: 3% – 4% Discount
Promotion Details:
- 3% discount: Enhanced Augmented Reality, Basic Integration with Voice Assistant, Mobile Shopping
- 4% discount: Advanced Integration with Voice Assistant, Video in Print Technology, Near Field Communication, Mixed Reality, Virtual Reality
- First Class Mail and Marketing Mail
- Promotion Period: May 1, 2023 – November 30, 2023
The 2023 Emerging & Advanced Technology Guidebook provides you all the details you need to know in order to successfully participate in this promotion. In the Guidebook you will find information on the eligibility of mailpieces, information on the Mailing Promotions Portal, and more.
View promotion on the USPS website
Partnering with Holland Litho
- There is a nominal fee to manage the promotion.
- You should add two weeks to the schedule.
- While Holland Litho does not provide AR or MR or VR, we can print the mailers with the technology being set up by the customer.

2023 Personalized Color Transpromo: 3% – 4% Discount
Promotion Details:
- 3% discount
- 4% discount with reply mechanism
- First Class only
- Promotion Period: February 1, 2023 – July 31, 2023
The 2023 Personalized Color Transpromo Guidebook provides you all the details you need to know in order to successfully participate in this promotion. In the Guidebook you will find information on the eligibility of mailpieces, information on the Mailing Promotions Portal, and more.
View promotion on the USPS website
Partnering with Holland Litho
- There is a nominal fee to manage the promotion.
- You should add two weeks to the schedule for USPS approval
- You should work with Holland Litho to approve the concept before design is completed
- Must mail First-Class
- Content must be bills, invoice, statement, or account summary and must print digital to achieve variable in color.
2023 Retargeting Promo
Promotion Details: USPS has not yet published the promotional details or guidebook. We will update this page once they do.
- First Class only
View promotion on the USPS website
Partnering with Holland Litho
- There is a nominal fee to manage the promotion.
- You should add two weeks to the schedule for USPS approval
- You should work with Holland Litho to approve the concept before design is completed
- Must mail First-Class
- This is not yet published, so additional requirements are not known.
- This is a great opportunity to capture QR code scans and follow up with a postcard for those who do not make a purchase.