Case study: EDDM vs. Border Saturation Mailings
Every Door Direct Mail (EDDM) began as a solution that enabled organizations with mail quantities less than 5,000 pieces to handle their mailing. It was introduced as a small-project alternative to working with a mailing house like Holland Litho.
Since then, EDDM has morphed into an offering that supports both "do it yourselfers" and mail houses, meaning you can now use EDDM for larger mail quantities if you work with a mail house.
At Holland Litho, we will always recommend the best, lowest-cost mail solution to meet your delivery requirements. We recently priced out a project that required us to mail to every address in Allegan County. In doing the analysis, here's what we found.
- All options include print, address, postage and mail services.
- Note that all prices are for illustration purposes only.
|HLPS Unit||HLPS Total||Per Unit||Total Cost:||Total with||Per Unit||Total||Total|
|Price||Quantity||Print & Mail||Mail List||Mail List||Mail List||Postage||Postage||Project|
|Flat size postcard: EDDM majority in border||0.12||52,708||$6,324.96||0||0||6324.96||0.189||$9,961.81||$16,286.77|
|Flat size postcard: EDDM partial in border||0.12||68,728||$8,247.36||0||0||8247.36||0.189||$12,989.59||$21,236.95|
|Flat size postcard: by defined border||0.12||47,823||$5,738.76||0.01||478.23||6216.99||0.189||$9,038.55||$15,255.54|
|Letter size postcard: by defined border||0.12||47,823||$5,738.76||0.01||478.23||6216.99||0.172||$8,225.56||$14,442.55|
|Newsletter: EDDM majority in border||0.25||52,708||$13,177.00||0||0||13177||0.189||$9,961.81||$23,138.81|
|Newsletter: EDDM partial in border||0.25||68,728||$17,182.00||0||0||17182||0.189||$12,989.59||$30,171.59|
|Newsletter: by defined border||0.25||47,823||$11,955.75||0.01||478.23||12433.98||0.188||$8,990.72||$21,424.70|