Print your catalog at HLPS, and Get a FREE Data Shot ($250 value)*
smart marketers use printed catalogs to boost web traffic, response and online sales
Look at the trends: Savvy online marketers of all sizes are adding printed catalogs back into their outbound marketing mix, including iconic brands like JCPenney. Why? Because they've found that when prospects are mailed a printed catalog, good things happen. Well-executed catalog strategies are a catalyst to more online traffic, more new customers, better conversions and increased order sizes.
Let's face it, in many marketers' minds, print played a second fiddle over the past 10 or 20 years when compared to some new media options. Right now, however, the printed catalog is experiencing a renaissance of sorts: In turns out customers like to flip through something physical, and not just browse online, after all. It's a simple truth with profound consequences for marketers. Now that's smart.
Nordstrom: Four Times the Spend
Online shoppers to whom Nordstrom had first sent a printed catalog spent an average of four times more per order than those who were not.
big data can give you even bigger results through list acquisition
Want your response rates to skyrocket on the catalogs you do mail? Try Holland Litho's Data Shot. It's easy as 1-2-3 (4 is optional):
- Export a list of your best customers (names/addresses for consumer; plus titles for business).
- We profile that list using dozens of databases from a wide variety of sources.
- We identify key points of correlation: these are the characteristics shared by your best customers that we'll use as predictors of success.
- We optionally identify new mail targets by scoring your predictors and searching for matches who meet or exceed an agreed upon threshold in a database of 100+ million households.
The lower the threshold you set for match scoring, the greater the number of names will be available for rental. As you lower the score, however, you risk lowering your response rates.
Customers who use our next-generation profiling to have us rent highly targeted prospect lists report impressive results: growth in response rates, customers and ROI. You can even segment your analysis efforts to marry multiple targeted list acquisitions to a corresponding print versioning and personalization strategy. And that's even smarter.
Bonobos: New and Bigger Orders
Customers who received a printed catalog spend 150% more per order. 20% of new customers place their orders after receiving a printed catalog.
print your catalog with us and we will give you a Data Shot smart profile list analysis absolutely free!
$250 value / limited time offer / new customer promotion
Whether your already mailing a catalog or not, you should partner with Holland Litho to get it printed and mailed.
Having smart partners is smart business: If you already send catalogs and other printed direct mail, partnering with Holland Litho provides you with a wide range of cutting edge expertise to gain every advantage.
If you're new or coming back to print, Holland Litho has been managing high-quality print campaigns for years. We can help get your organization up to speed when it comes to strategy, processes, execution and evaluation.
Act by July 1, 2016 and get your Data Shot absolutely free, on top of all of the other benefits of working with us. That means there's still time to refine your list and outbound marketing strategy in time for the 2016 holiday season. We're talking genius.
4.2%JCPenney: Back to the Future
Why did JCP's new CEO Marvin Ellison bring back the catalog as one of his first steps in early 2015? In a word: targeting. Catalogs deliver marketing to customers and prospects in ways no other medium can. He's doing something right: just four quarters later, revenues—and the stock price—are way up.