in Direct Mail
Focus on Great Envelopes
Ah, the envelope. Often the ugly stepchild of the direct mail piece or corporate identity. That's a shame, because it's easy to avoid: Just follow some simple rules and your envelopes can not only look better, but do a better job getting themselves opened. Below are five simple suggestions for better envelope design that can ensure that yours rule the mailbox.
1. Avoid the boring, text-only, flush-left, small-font pitfall.
Envelopes can be so much more than just three lines in the top-left corner. If yours look like our boring sample below, maybe it's time for a design upgrade.
2. Your logo is beautiful. Make sure you use it!
A great deal of thought went into your logo. Using it in your envelope design is a simple way to spruce up your envelope's look.
3. Add a screened image to the left side of the design.
Want to quickly multiple your envelope's effectiveness? Add a screened image on the left side of the design. It's a great way to evoke a positive feeling and provide a preview of the message inside.
4. Add some color.
Whether it's found in the typography or imagery or both, color is an effective way to make your envelopes pop, and get them opened!
5. Consider a seasonal message.
If your mailer is going out during the holidays, consider a Christmas message. Same goes for Spring, Summer and Fall mailers. What feel-good sentiment can you harness and add to your envelope?
Below is a sample of a "boring" envelope, and five others that contrast that design using the principles above. Enjoy!
A boring envelope.
Tulip Time's envelope: Notice the colorful imagery, the typography and composition.
A snow removal service's envelope. The snow says it all, and the message tells you exactly what's inside.
HLPS' simple, elegant, multi-purpose envelope features our logo and smart typography.
This doctor's office leverages the beauty of their logo and combines it with great type and composition.
HLPS' holiday envelope relies on a large, screened-back image and a wonderful sentiment to remind folks of the holiday spirit and our shared values.