in QR Codes and Augmented Reality
Getting Started with QR Codes
QR codes aren’t “new” anymore. In 2026, they’re just a fast shortcut from a printed piece to something useful on a phone. The trick is pairing the code with a clear reason to scan.
What a QR code does
Think of it as a shortcut. Scan the square, skip the typing, land exactly where you want.
- Open a landing page for an offer
- Start a call or text
- Pull up directions in maps
- Download a PDF or spec sheet
- Send someone to reviews, booking, or signup
Yes, most people have used them
The early “download a QR app” days are mostly gone. On most phones, scanning works right in the camera.
How to scan (simple version)
- 1Open your camera
- 2Point at the code
- 3Tap the link that pops up
Add one line near the code so people know what they’ll get: Scan with your phone camera to…
Making a QR code
Search QR code generator and you’ll find plenty of options. The tool matters less than the setup. Here’s what to decide before you generate anything:
- Static vs. dynamic: Static stays locked forever. Dynamic lets you change the destination later and often includes scan stats.
- Tracking: If it’s a campaign, add UTM parameters so scans show up in analytics.
- Backup plan: If you have room, print a short URL under the code for people who don’t scan.
Quick “when to use dynamic” rule of thumb
Use dynamic if the piece will be reprinted, the offer might change, or you want scan reporting. Use static if you’re linking to something permanent and you’re confident the URL won’t move.
Either way: test the QR code on a couple phones before you send anything to print.
Where QR codes work best
Use a QR code when the “next step” is online.
- Business cards: Website, portfolio, or booking link. Or a “start here” page with one clear next step.
- Postcards, flyers, brochures: Video demo, signup form, coupon, download. Match the destination to the exact offer.
- Signage + storefront windows: Directions, hours, reviews, “today’s special.” Dynamic QR helps for frequently changing promos.
Quick rules so it actually scans
Design + placement
- Make it big enough. Tiny codes are the #1 scan-killer.
- High contrast. Dark code on a light background.
- Give it breathing room. Don’t cram it into a busy photo.
- Add a CTA. “Scan to get the coupon” beats “QR code” every time.
Before you print
- Test it. Scan with a couple different phones.
- Test it in real conditions. Glossy light, low light, angled view.
- Add a backup option. A short URL under the code helps.
- Send them somewhere specific. Don’t waste the scan on a homepage.
CTA examples you can steal
- Scan with your phone camera to get the coupon
- Scan to watch the 30-second demo
- Scan to request a quote
- Scan for directions
- Scan to download the spec sheet
Last tip: treat the QR code like a headline. It needs a purpose, a promise, and a destination that’s worth the scan.
Send us the link you want to use (or the PDF proof), and we’ll double-check size, contrast, placement, and where it’s sending people.