Looking for ways to become an even greener mailer? Check out these suggestions from the USPS and the Direct Mail Association.
Scrub your list
Every year, North American businesses send billions of pieces of mail that are undeliverable as addressed (UAA). The irony is that a simple, effective list hygiene process can minimize or even eliminate this process..
Your strategy begins with Zip Code correction, address standardization and change-of-address services. Consider these suggestions for fine-tuning your list:
Almost every catalog, publication or direct mail piece is printed and mailed using paper. Depending on the piece, certain characteristics may be required of the paper itself, including brightness and coatings. Marketers can reduce their environmental footprint significantly by working eco-friendly practices into the mix.
Design and print production
Marketers, mailers and other publishers seeking to improve their green footprint can save on design and print production.
Recycle and reuse
When it comes to print, there are many ways to recycle, reuse, and repurpose.