Informed Visibility: new insights into mail delivery
now you can get aggregate or individual delivery information right on your screen
Holland Litho is pleased to announce the roll-out of a whole new way for you to view the details of your mailing. Called Informed Visibility, you will start seeing this new service on your direct mail campaigns with Holland Litho.
Informed Visibility provides detailed insight into the delivery of direct mail. It represents a big step forward in knowing that your campaign is in the mail, and knowing when it is delivered, down to the piece level.
Views into your mail
Informed Visibility data makes possible countless ways to view your mail delivery. Some of the most popular views:
View by map
Take in the whole country at a glance in a "heat-map" view of mail delivery. Mouse over or click on a state to see detailed delivery information for that state.
View by date, state, or Zip Code
See how many pieces of mail were delivered every day, and break that data down further by state, postal area, zip code, or even your own territories. Drill down to individual mail pieces with a few clicks of the mouse.
Search for single mail pieces
Want to know if the boss' mail piece got delivered? Look up individual pieces by name, address, account number and more.
Now, there is an important caveat: there may be some mailings where there won't be 100% scans due to limitations at the USPS. This could be due to invalid addresses (many of our customers want to mail invalids) or other reasons beyond our control, such as changes of address that aren't filed with the USPS or other reasons for non-delivery, errors with the USPS equipment, mail pieces lost in the postal system, etc.
The benefits of enhanced mail visibility
It's difficult to quantify all of the benefits of visibility into the mail stream, but these are the most apparent:
- Confirmation that all mail was submitted on time
- Coordination of other marketing channels
- Anticipate, and prepare for, response (for example, tracking coupon book deliveries so that stores have sufficient staff)
- Measure inbound mail the moment it enters the mail stream (business reply mail)
- Proof of mailing for due diligence requirements
- Identify and resolve delivery issues while the mail is still traveling
- Peace of mind
fill out this form to receive our Informed Visibility white paper!
Holland Litho has a new white paper on Informed Visibility, which complements our earlier one on Informed Delivery. It explains in detail the service to consumers and the amazing benefits to mailers. Best of all, it is free! We would be happy to mail or drop it off to you.