"Junk mail" has been replaced by — or at least rivaled by — Junk email...
How many email blasts do you get each day? Do you even open them? One of our team members counted the number of promotional USPS pieces he received in the past two days: three. He also counted the number of promotional and/or spam emails received: 126.
Direct mail is the only form of media with a guarantee that the recipient will hold it in their hands... at least for a few seconds.
So... If the proper target market is hit — and the offer is compelling — and the piece is nicely designed — there is a good chance the customer/prospect will take action.
With all the data that is out there, just about any demographic one can think of is available. For example — let's say your company manufactures high-end jewelry.
You can target any income range — age range — and location. Once you come up with your target, we can show you — free of charge — how many names/addresses come up by zip code/area.
You can then contract or expand the parameters to achieve the quantity you wish to produce and mail. Once you are happy with the quantity, you can then purchase the mail list from us. (Typically at a minimum charge of $60, and $30 per thousand for a single use — double that for multi-use.) It's that simple.
We can then help you produce and mail a piece that will grab attention, and motivate people to visit your website or brick and mortar store. We mail over a million pieces from our facility every month — and there is a good reason for that! When properly executed, it works! Contact your friendly Holland Litho rep to learn more.