in Direct Mail
What is Informed Delivery?
Informed Delivery is a consumer-facing feature offered by USPS that provides users with digital previews of their household mail arriving soon. Mailers can integrate digital campaign elements to enhance and extend the mail moment. We think it's one of the most exciting new solutions for mailers we've seen in years.
While informed delivery has just launched, over 5 million US households have signed up for the service. We believe over the next two years, you'll see tremendous growth in Informed Delivery rate of adoption.
Below you'll find a short tutorial on Informed Delivery. The best news of all is that enhancing your direct mail campaigns with Informed Delivery is easy, and Holland Litho can manage the process for you end-to-end.
Check out the multi-page tutorial below. Just hit the right arrow to go to the next page.