Postcards and Postage

In terms of mailing, postcards can be sent at multiple sizes, two delivery speeds and with two audience strategies. Here's an overview.

Let's begin with size. Postcards must be minimum 3.5"x5.5" and can be as large as 12"x15" or more. USPS has postage costs for each service tied to size. With larger sizes, your per-unit postage may increase. Nonprofit mail has the same delivery schedule for a lower cost.

As for speed, postcards can mail First Class, with a delivery standard of 2-5 days, or via Marketing Mail, which features a delivery standard of 3-14 days. Marketing Mail used to be known as standard mail and includes Nonprofit. Nonprofit mail has the same delivery schedule for a lower cost.

Finally, let's talk about audience. There are two basic strategies: send to a list, or mail to everyone in a geographic region. List examples include your prospects and customers or a list we rent on your behalf based on your target audience. Geographic examples include everyone in a zip code, a radius of your business, a county, or carrier route. Think of this as targeted by demographic trait vs. targeted by geographic area. You can even combine strategies and dedupe the list!

Seem a bit confusing? It can be, but that's where we add value from start to finish. We can take all your variables into consideration (budget, schedule, audience, goals, offers) and help you choose the right size, the right printing solution, and the right distribution strategy to meet your goals. We also provide the mailing strategies you can rely on to minimize overall costs, for example deduping lists from multiple sources or designing an audience strategy that meets your geographic needs.

Want to know more? Contact your salesperson or call 800-652-6567 to access the experts at Holland Litho.

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