Case Study: Fantastic Mail Results with Targeted, Image-Personalized Postcard

direct mail campaign provides far superior results

Holland Litho's Image Personalization technology allows for personalization within an image. Recently, we produced a direct mail campaign for a Western Michigan landscaping company that relied on this new service and mail fundamentals to deliver fantastic results.

"We tried a number of marketing efforts, including broadcast email and display advertising," ventured Brent Utter, the principal of Quality Lakeshore Landscaping. "They were long on effort yet short on results."

"Unlike email, our direct mail campaign allows for highly targeted list acquisition," added Rick Baarman, Holland's Vice President of Marketing. "We purchased 2,000 names based on a regional select of households with income over $175,000."

The creative approach relied on a photograph of a well-landscaped property with the individual's name personalized in the lawn. "It certainly grabbed the recipients' attention," added Utter. "We generated dozens of calls and closed a number of sales. It was unbelievably effective for us."

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The Quality Lakeshore Limited postcard.

For more ideas on how you can use Holland Litho's Image Personalization service to increase your mail campaign's effectiveness, see the Image Personalization gallery below.

gallery of image personalization ideas

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