Stop Mailing to the Wrong Addresses!
Do you know what happens when you send your mailing out to a person who has moved?
Standard mail (bulk mail) pieces will simply be thrown out by the Postal Service.
First Class mail is automatically forwarded for a limited time period.
You could send out your mailing with a postal endorsement to catch those moves... but at a cost of 50 cents or more for each return, it is expensive. And once you get the new address back, you still have to manually update your database. We have a low cost solution for updating your entire database. It is called National Change of Address (NCOA). It is a database maintained by the U.S. Postal Service of all individuals and companies who completed a Change of Address form in the previous 4 years. Postal requirement is only 18 months for any discounted mail. By sending your database to be NCOA processed, it will be updated with the most current address information. In fact, the average database is improved by 5% using this convenient service. While older databases, and those with addresses in areas such as L.A., where there are many moves, often have 10% or even 15% of their addresses updated! The cost of using NCOA is minimal and a speedy turnaround time means it will never delay your mailing.
What are the best reasons to use NCOA?
Stop Losing Customers. Hidden in your database may be hundreds or even thousands of prospects that do not receive your mail anymore. Instead of losing those names, you can update your database with their most current mailing addresses.
Mail at Lower Postal Rates. To qualify for the best postal rates, the USPS requires you to send your mailing through a move update service every 95 days. If you do not use a qualified move update service, like NCOA, you will have to mail at a higher postage rate with some exceptions.
Increase Your Return on Investment. NCOA is the perfect opportunity for you to lower your total mailing cost and raise your response rate. You save money because NCOA will identify those individuals that have moved, as well as closed P.O. boxes and moves with no forwarding address. And since updating your addresses means more of your mail pieces will be delivered correctly, you should also increase the number of responses you receive.
Statistical Look at NCOA Savings. Assuming an average mailing piece costs $0.50 to print and mail. Using this number, we have calculated how much money you would save by using NCOA.
Call us today and ask to have your list sent through NCOA before every mailing.
Common NCOA Questions
How does NCOA work?
When a person or business moves, they generally wish to continue to receive their mail at their new location. By filling out a Change of Address form, bills, bank statements, letters, and all other first class mail is forwarded to the new address for a period of one year. This information from the Change of Address form is added to a giant database containing more than 125 million changes of addresses. Through our NCOA service, your database is cross-referenced with the Postal NCOA Database to find moves and then updated with the newest addresses.
How current is the NCOA database?
Address moves appear in the NCOA databases approximately 4 to 6 weeks after the Postal Service is notified.
How long is a change of address kept in the NCOA database?
Changes of addresses are kept in the NCOA database for 4 years. So moves taken place longer than 4 years ago will not come up as an NCOA "match".
When will the NCOA database NOT find a match?
1. The input address is not a legal Postal address.
Does sending my list through NCOA guarantee that I will not receive any returns?
No. In fact, you still may get 5% back or more after using our NCOA Service. The reasons are many. First of all, NCOA is not foolproof: Sometimes people do not fill out a Change of Address Form; Or, they have moved more than 4 years ago, or less than 4 weeks ago. Even more of a problem is the "match" itself. While the addresses are standardized to keep from errors, NCOA also matches on individual or business names. Misspellings of names may cause NCOA to not find a match. Lastly, NCOA is only a Change of Address service. It will not tell you if someone passed away, or a business closed down. In conclusion, NCOA will clean up your list to some extent, but no service will make it perfect.
How often should I update my file?
The Postal Service requires companies to update their files within 95 days of mail date to qualify for the automated postage rates. NCOA is one way to update your files. Also, there is another reason to use NCOA often. It is extremely inexpensive compared to sending out a mailing piece to the wrong address. Many companies feel that the savings justify using NCOA before every mailing.
What part do you play in sending my list through NCOA?
To submit your file for NCOA it needs to be formatted a specific way. We will handle this formatting. Also, when your list comes back, we run it through software that uses the information provided by the NCOA database to update your fields. We encourage our customers to use NCOA because we know it will increase their return on investment and make their direct mail more successful.
How else can I clean up my list?
We offer other data services to help you clean up and enhance your database. We also can append phone numbers, fax numbers, e-mail addresses, as well as demographic information to your data. Please ask us about all of our data services!
Call us to have your list sent through NCOA before every mailing. It is well worth it!