Update on QR Codes
A Quick Response (QR) code is a two-dimensional barcode intended for scanning by a mobile phone. It was created in 1994 by a Japanese corporation.
The code itself can contain many elements, including:
Print can support mobile email campaigns, and many marketers are beginning to use print to promote their on-line efforts. Sweepstakes, for example, have been especially successful when marketed with a combination of print and mobile. Customers scan QR codes:
Some ways marketers are using QR codes:
For customers to read a QR code, they'll need a smart phone to support it and an easy-to-get, free QR code reading application. Some of the many smart phones that support QR codes are:
Of these, one of our favorites is ScanLife. Bear in mind that newer phones will be better at scanning QR codes!
Many phones are now coming with one or more of these applications pre-installed.
To read the code, the user just points the camera at the bar code and snaps a picture. The QR will decode instantly, bringing you to a Web page.
One of the great things about QR codes is their ability to work with a loss of up to 30% of the pixels, due to a redundancy in the way they store data. This means that marketers can actually incorporate a small identifier or version of their logo into their QR codes. They also work at any scannable size, from as little as 15 to 20 square millimeters (about 3/4") on your business card to a billboard on a building.
We can help you translate QR codes from print to mobile, and incorporate them into your marketing efforts. Contact us for more information!