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USPS Postage Discount Promotions for 2022
A number of USPS postage discount promotions are in place through December 31, 2022. We've summarized the information below from the USPS Promotions website.

Informed Delivery Promotion/through December 31
4% DISCOUNT
Discover and explore what’s coming in the mail before it even arrives! Invite your customers to engage with your mail campaign through previewed, interactive digital images.
The Informed Delivery Promotion enables business mailers, mail owners, advertising agencies, and Mail Service Providers (MSPs) to use the Informed Delivery integrated marketing features to conduct interactive and colorful campaigns that have been shown to increase brand awareness, result in a higher Call-to-Action (CTA) conversion rate, and offer an elevated direct marketing customer journey.
Eligible Mail Options
- First-Class Mail automation letters, postcards, and flats
- USPS Marketing Mail automation letters and flats
- Nonprofit USPS Marketing Mail automation letters and flats
Ineligible Mailpieces
- Non-automation mail
- Saturation mail flats
- Destination Delivery Unit (DDU) flats
- Every Door Direct Mail (EDDM)
- Detached Address Label / Detached Marketing Label flats
- Business-to-Business or Business-to-Institution/Campus mailings
- Package campaigns

2022 Mobile Shopping Promotion/through December 31
2% DISCOUNT
From Direct Mail to Direct Purchase: Quick Response (QR) codes, scannable images, and voice assistant commands can transport customers directly from mailpiece to online store. You can frame your logo with a dotless QR code, blend a visual QR code into your images, or integrate voice assistant commands to create mail that delivers high impact and drives sales.
Scan, Click, Purchase Mobile Shopping: Capture a customer’s attention with mail that puts purchases a few clicks away.
Technology Triggers
- QR Code or Barcode
- Digital Watermark
- Voice Assistant
- Image Recognition
Mailpiece must contain a mobile print technology that when scanned on a mobile device or activated by voice command leads to a complete mobile optimized website:
- QR Codes, digital watermark, augmented reality, voice assistant, shoppable video
- Must be accompanied by directional copy (See Quick Start section for details)
- See Promotion Details for placement information
The technology trigger(s) must meet the size requirements:
- Mobile print technology must be a minimum of 1/2 inch by 1/2 inch.
Directional copy must be the same size or larger as the primary marketing message.
Requirements for Digital Shopping Experience:
- Scan leads to a complete mobile optimized site (from beginning of shopping experience through purchase completion).
- Pop-ups on landing pages are allowed as long as they allow users to exit out.
- Scan or voice command takes you directly to a purchase site or shoppable video relevant to the mailpiece message.
- The recipient must be able to complete the purchase.
- Product must be able to be delivered via USPS or other mailing courier services. Products that can only be fulfilled via local private carrier (e.g., local pizza delivery) are not eligible
Non-Eligible
Examples of ineligible products include, but are not limited to:
- Making payment online for prior purchases or recurring services
- Downloading a deal or coupon (and no hard copy certificate or voucher is mailed)
- Ordering a product for in-store pick-up
- Purchasing e-gift cards
- Products that can only be fulfilled via private carrier (e.g., local pizza delivery)

Personalized Color Transpromo Promotion/through December 31
3% DISCOUNT
Making the Details Shine: New print technologies are primed to deliver unique, engaging, and creative experiences that cannot be created with digital channels alone. The 2022 Personalized Color Transpromo Promotion encourages mailers to highlight marketing messages through the use of color, dynamic variable print, and personalization. Color messaging incorporated in bills and statements enhances the value of First-Class Mail pieces by fostering a better connection and response from consumers. Send mail with flying colors to receive a discount.
Eligible Mail:
- First-Class Mail Presort and automation letters
- Bills, statements, and account summaries only