What is Informed Delivery?
it's a USPS mail preview service for consumers
Launched in 2017, Informed Delivery (ID) is a Postal Service program that emails consumers images of the mail they will be receiving that day. The consumer signs up on the USPS website, providing proof of identity, their home address, and an email address. Once registered, each morning they will receive an email from USPS that provides a black and white image of each mail piece that is expected in their mailbox that day, along with a list of any packages that are being delivered by the USPS.
They can also log into a USPS online portal or mobile app to see their mail. The images they see are captured from barcode sorting equipment as the mail piece is processed by the Postal Service.
As of Q1 2019, there are approximately 15.5 million households registered in the system, about 15% of eligible US addresses. Of these registered users, 10.5 million receive a daily email, while the rest view their mail through the portal or app. The USPS believes approximately 12 million households per day use some form of the system to preview their mail, about 11.5% of US totals.
The Postal Service has set a goal of 40 million registered users by the end of 2020. This would represent approximately 38% of US households.
why is adoption so strong?
The user adoption rates reflect the value that Informed Delivery delivers to its users. The primary benefit is the removal of uncertainty: Is a check arriving in the mail? Is a package coming today? What bills can I expect? Whose offering the week's great deals? The email arrives like clockwork, for this writer around 7 am in the morning. It's easy to understand and incredibly helpful when expecting something important.
Want to know more? We've prepared two white papers for your review. Fill out the form below to get your free copy.
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Holland Litho has produced two great white papers on Informed Delivery. They explain in detail the service to consumers and the amazing benefits to mailers. Best of all, they are free! We'd be happy to mail or drop them off to you.